WHAT YOU SEE IS WHAT YOU CHOOSE

While design psychology cannot be an exact science due to differences in culture, taste, and context, numerous studies have shown that design elements have a significant influence on how we perceive and react to our environment, particularly when making a purchase. Customers often make quick judgments about a product in only 90 seconds, with 90% of them basing their perception on visual relevance. Brands are now catering to this need by providing customers with the ability to customize and visualize products before purchase, such as Nike's customizing platform that allows customers to select shoe design elements like graphics, colors, and shape.

5

W's

WHO?

Consumers are at the center of the circle of consumerism.

WHAT?

Visual context is a primary driver for consumers, and with the explosion of various means to appeal to customers, content creators must understand what makes a product appealing. Virtual retailers are constantly trying to catch up or adopt trends, which may quickly become fads and raise questions about adaptability.

WHEN?

The early 21st century marked the moment when the virtual space became relevant to us, coinciding with the widespread adoption of the internet. Developing countries like India now have affordable access to fast internet.

WHERE?

The virtual space enabled by the internet has become the platform for the biggest marketplaces, where consumers have unrestricted access to curated, individualistic, and relatable content. This provides a pathway for products to be showcased, influenced, and adopted.

WHY?

With the pivotal change in how humans adopted virtual space post-COVID, questions are being raised about the relevance of visual experiences created in 2019. Does it still have the same impact, and what needs to change? How can we adapt to produce content that resonates with consumers?