About Me
Hi, Thank you for visiting my website. I am Debayan Mukherjee, a creative technologist and visual strategist with over a decade of experience bridging the worlds of media, arts and technology. Currently pursuing an MS in Media Arts and Sciences at Arizona State University, I specialize in developing innovative experiences that combine artistic vision with technical expertise.
My professional journey spans from hands-on photography and design to leading global creative teams at companies like Amazon, where I managed cross-cultural content production across multiple regions and markets. This unique trajectory has given me deep insights into both the creative process and the scalable systems needed to deliver compelling visual experiences at enterprise scale.
My work focuses on the intersection of generative AI, computer vision, interactive media, and user-centered design. I believe in the transformative power of technology-enhanced storytelling to create meaningful connections and drive both artistic and commercial impact.
Professional Experience
Creative Leadership & Strategy
With experience managing teams of 20+ creatives across geographic regions, I've led content strategy and production for Amazon's Visual Innovation Services, impacting millions of users across Middle East, Africa, Turkey, and India markets. My approach combines data-driven optimization with creative excellence, achieving significant improvements in production efficiency and content quality.
Content Production & Innovation
From pioneering video formats in e-commerce search to launching influencer-based content programs, I've consistently pushed the boundaries of digital content creation. My work includes developing bilingual content strategies, establishing remote production workflows, and implementing process automation that improved efficiency.
Research & Development
I conduct qualitative user research to inform content design decisions and have led prototype testing initiatives. My current academic focus on multi-modal generative art allows me to explore emerging technologies and their applications in creative practice.
Skills & Expertise
Creative Technology
- Interactive Media: TouchDesigner, Max MSP, Unity
- Web Technologies: Three.js, WebGL, React, JavaScript
- iOS App Development: Swift, Xcode, RealityKit, Vision framework, AR experiences, computer vision integration
- Generative AI: Python workflows, API integrations, model development
- Computer Vision: Applications in content creation and user experience
- AR/VR Prototyping: Immersive experience development
Visual Production
- Photography & Videography: Fashion, product, and campaign content
- Post-Production: Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)
- Studio Management: Lighting design, workflow optimization, equipment procurement
- Content Strategy: Multi-platform campaigns, trend analysis, user research
Leadership & Operations
- Team Management: Cross-cultural teams, freelancer coordination, capacity planning
- Process Innovation: DMAIC methodology, Kaizen leadership, automation implementation
- Strategic Planning: Resource allocation, quality management, cost optimization
- User Research: UserZoom platform, qualitative studies, prototype testing
Design & Development
- Programming: Python, JavaScript, Swift, HTML/CSS, C#
- Design Tools: Capture One, Photoshop, Illustrator, Premier Pro, DaVinci Resolve, design thinking methodologies
- 3D & Motion: Unity, After Effects and animation
- Data Visualization: Creative process analytics and optimization